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Avoid the vanity metric trap this 2019

You’ve probably heard that data in the new oil. The whole world seems to be going nuts over it. Marketers want to understand their consumers. Customer service wants to get a handle on user...

Use customer service to grow your business

Did you know that most companies today compete primarily on customer service? Gartner, a leading customer experience consulting firm conducted research that showed that 89 per cent of businesses in 2018 is focusing on...

Sendy Customer Story – Nanjala

“ I go for the eco, you know when you buy a plant sometimes you get them in plastic. Everything I use is eco-friendly the cardboard should be what you are looking for as...

Sendy Customer Story – Tulaa

‘Tulaa connects farmers to markets by providing financial input for example fertilizers, agrochemicals and seeds in the future, most of them focus on potato and tomato farming. There is a gap in agriculture when it...

Logistical challenges for SMEs in East Africa

Retailers and wholesalers are the largest customers for logistics companies across the globe. In Africa specifically, these sectors have seen strong growth due to a rising middle class. In Kenya for instance, multinational retailers...