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Partner open day 2019

We held our first ever Partner Open Day on Saturday 13th April bringing together hundreds of partners signed up on our platform at the Nairobi Show Ground. We held the event in a bid...

Sendy Algorithms Oversimplified

A boy travelling back to school needs some good company on the bus. So after taking his seat he puts his backpack on the empty seat next to his and tells everyone whose company...

Sendy: Balance for better

We got some of the women of the Sendy family so they could share their experiences working in a tech startup in East Africa. Here is what they had to say.  Malaika Judd, CFO I...

Using actionable metrics to grow your e-commerce

Unlike vanity metrics, an actionable metric tells you what needs to be done so you can attain your goals. Actionable metrics provide a scientific way of determining what exactly to change to get a...

Avoid the vanity metric trap this 2019

You’ve probably heard that data in the new oil. The whole world seems to be going nuts over it. Marketers want to understand their consumers. Customer service wants to get a handle on user...

Five useful tools to grow your eCommerce platform

If you think about it closely then you could say that nowadays, most if not all business is e-commerce. More and more enterprises are selling their goods and services over the internet.  Having a...