Category: Business tips

Avoid the vanity metric trap this 2019

You’ve probably heard that data in the new oil. The whole world seems to be going nuts over it. Marketers want to understand their consumers. Customer service wants to get a handle on user...

Use customer service to grow your business

Did you know that most companies today compete primarily on customer service? Gartner, a leading customer experience consulting firm conducted research that showed that 89 per cent of businesses in 2018 is focusing on...

Logistical challenges for SMEs in East Africa

Retailers and wholesalers are the largest customers for logistics companies across the globe. In Africa specifically, these sectors have seen strong growth due to a rising middle class. In Kenya for instance, multinational retailers...

4 reasons to get someone else to do your deliveries

I imagine you run a successful business somewhere in Nairobi’s underbelly where the real money is made on Kirinyaga road or one of the many nameless streets and buildings in the CBD. There are...

6 steps to winning at E-commerce

There is a lot of exciting and promising news about the future of e-commerce in Kenya, as a result, the temptation to start building a beautiful website, or order a ton of handbags from...